THE PROCESS
OF REBRANDING
A PRODUCT
part II
Welcome to my adverstising homework page.
On this page you will find the key points of the proces in creating 3 ads around the new product.
I did this together with Veerle Haan.
Intense brainstorming
For the campaign we did an "half hour of hell" brainstorm sessie on miro. A fun, online brainstorm tool. We thought of three concepts within half an hour and presented them.
Some more ideas
A bit later we also presented 3 other concepts we maybe wanted to use. And by the way. The example with the elephant theepot helped allot in understanding the subject of concepting. Thanks for you patience in that one lecture. You know where i'm talking about.
Some more brainstorming
Online it was a bit harder to get things done and have a creative workflow! But when we got together we made allot more progress. (And it was also much more fun!)
We decided to make the make a combination between an "ode to the ocean" and a protest "refuse single use". We would make posters, a film and an platvorm.
Due to corona rules we got not get a etiket printed in color in time. So i decided to transfer the design into a black and white version. Maybe i like it even more then the orginal one. ;)
Day of production
This was really fun! We recorded the voiceovers, filmed 7 different models, styled, shot and build a plant filled studio in my livingroom.
Presentation of the touchpoints
I start off with examples from the offline poster campaign, following the video and ending with the platvorm we made!
(Don't forget to put the video on fullscreen!)
3 The online platvorm
